There is a need.  No same or similar products are currently available on the wholesale or retail market.

From a safety standpoint it makes perfect sense from all perspectives.

The market for such an item is broad and diverse, applicable to vehicles traveling on both land and water and in all geographic climates.

Placing a priority on safety, it would be welcomed by both the recreational sporting industry and the public alike.

Its use could be lobbied to local, regional and national legislators for MANDATED use (i.e. seat belts).

It is inexpensive to manufacture.

It would carry a very affordable retail price.

It would be likely garner Name-Brand recognition, and thus market share, even if competitors evolve.

Existing big-name vehicle manufacturers may find it desirable to co-promote its use with their products as a safety promotion (Honda, Harley Davidson, BMW, etc.)  Would make good PR and adds little to the cost of the cycling/sporting public.

These same manufacturers might wish to add logo advertising to the Luv Handle product. (The hand grip would easily accommodate a logo.)

It is simple to make as it employs existing technology to create a new application.

It has got a catchy, easy -to-remember name.